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Article: April Update

April Update

Block M Logo

This past month the community was asked to participate in the next phase of the logo development process by completing a second survey. The goal of this survey was to solicit stakeholder feedback on specific design elements to incorporate into the final logo design. Each person participating in the survey was given twelve design elements developed through engagement with alumni, parents, staff and administration that are being considered by the steering committee and project team. 
 
The participants were asked to select three design elements that are the most important to them and three design elements that are the least important. Below are the six design elements ranked as most important by respondents: 
 
1. Maintain a blue and gold color scheme in the logo design.
2. Avoid the use of a block “M” in the logo design as it is too similar to other schools in the area.
3. Create a logo design that is bold and dynamic.
4. Avoid the use of any Native American imagery/artifacts in the logo design.
5. Create a logo design that is a mascot/image rather than typeface/letters only.
6. Create a logo design that is gender neutral. 
 
The process to design and select a new logo continues to operate on the established timeline.
 

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