Google's goal is to provide you with results that are clear and easy to read.
The diagram below points out four features that are important to understanding
the search results page:
1.
The title: The first line of any search result is the title of the webpage.
2.
The snippet: A description of or an excerpt from the webpage.
3.
The URL: The webpage's address.
4.
Cached link: A link to an earlier version of this page. Click here if the page
you wanted isn't available.
All these features are important in determining whether the page is what you
need. The title is what the author of the page designated as the best short
description of the page.