Marketing

One Semester

Grades 9, 10, 11, 12

Course Description:

Marketing is THE process of planning, pricing, promoting, selling, and distributing ideas, goods, and/or services to create exchanges that satisfy customers.  Marketing develops and maintains satisfying exchange relationships between businesses and consumers.  Course topics include:  Interpersonal and management skills, selling, advertising, distribution, purchasing, pricing, research, product planning and labeling.  This course will be of particular interest to those students interested in sports and entertainment marketing, fashion merchandising, restaurant and food marketing and selling and advertising careers.

Materials/Text:

Marketing Essentials, Lois Schneider Farese, Grady Kimbrell, & Carl A. Woloszyk, Ph.D., Glencoe McGraw Hill, 2006.  A single subject notebook and two-pocket folder is required.  Project material will require poster board.

Assignments/Homework:

New material will always be covered prior to any suggested reading or activity/exercise/project.  It is strongly suggested that you take legible notes.  End-of-chapter and workbook assignments will be given after readings, most to be completed in class.  A test will be given after each chapter.  The course will culminate with an exciting hands-on group project.

Grading:

In-Class Activities -- 25 points

Homework -- 25 points

Chapter Tests -- 100 points

Project -- 300 points