It's About Tradition: Erin Faulk
We have a tradition of excellence at Mariemont City Schools and an alumnus Erin Faulk embodies this spirit in every way. A 2004 graduate of Mariemont High School, Erin graduated from DePauw University with a Bachelor of Liberal Arts and went to work for Clear Channel Media & Entertainment (now I Heart Media) in Chicago for four years as an account executive on the national sales team.
In a decision to challenge herself and seek more strategic and creative work in the next phase of her career, Erin applied to business school and was accepted to Indiana University’s Kelley School of Business. She graduated with her MBA in Marketing in May 2014 and began working for P&G that August as an assistant brand manager on North America Herbal Essences and Old Spice Hair Care.
Erin said she went to business school to position herself for a career in brand management specifically, and chose to work at P&G because “Procter & Gamble essentially invented brand management; they were the first to start branding to differentiate their products from all other competition in the market.” In Erin’s current role, she has found that “branding is especially important in hair care, as it is a fast-paced, highly fragmented and competitive category.”
“I was interested in many different things growing up, and Mariemont High School gave me lots of opportunities to be well-rounded. I played sports, took honors classes, and participated in Student Council and school musicals. Collectively, my extracurricular involvement gave me the confidence and foundation to tackle the variety of academic and work experiences ahead. Ultimately, I think it was probably the skills that I began developing at Mariemont that helped me become a smarter, more well-rounded businesswoman. Not unlike the requirements of my current role, you have to be agile in the marketplace today; you have to understand game theory and balance today’s reality with a clear strategy for tomorrow.”
Erin is still involved in the school and her family is very committed to the district. Her brothers graduated from Mariemont High School and her parents have been involved “in everything from the PTO to the Mariemont Foundation to Mariemont Arts Association to levy campaigns to grant writing.” Erin even participated in a levy campaign as a senior at Mariemont High School, speaking at a rally to seek the community’s support to invest in students’ education and right to participate in extracurricular activities.
Since moving back to Cincinnati, Erin gave the retirement speech for Dr. Jim Counts at the staff retirement dinner “because he was always, and still is, a close family friend. He said it was important to him to have a student speak on his behalf because the students were his primarily reason for teaching. I was honored to help celebrate his long and wonderful career at Mariemont.” In the summer of 2015, Erin was looking to get back into soccer and fulfill a longtime interest in coaching. Mike Haney, Erin’s soccer coach at Mariemont High School, offered her a volunteer opportunity to be an assistant coach for the varsity girls’ soccer team. After the season, she said this experience “helped me realize how much you learn and develop as an athlete on a high school sports team; sports teach you important life lessons about teamwork, respect for others, leadership and work ethic. It was really fulfilling to see the girls not only grow as soccer players, but also as people, throughout the season.”
Erin is happy that her post-MBA career at P&G brought her back to Cincinnati. “The sense of community at Mariemont is something I valued growing up, but now appreciate even more being back.” Erin enjoys living and working downtown, and is enjoying being able to give back to Mariemont City Schools.